Privacy Policy
Last updated: 18 June 2026
This Privacy Policy explains how AurumPick may collect, use and protect information when you visit aurumpick.com, contact us, use our website or interact with our content.
AurumPick is an editorial website focused on practical UK home energy guidance, electricity usage, heating costs, running costs, energy-saving context and home comfort.
This policy is intended to be clear and practical. It does not replace legal advice.
Who we are
AurumPick operates the website aurumpick.com.
For privacy questions, editorial enquiries or data protection requests, you can contact us at:
contact@aurumpick.com.
What personal information we may collect
Depending on how you use the website, AurumPick may collect or receive the following types of information:
- Contact information, such as your name and email address if you contact us.
- Message content, such as the details you include in an email or enquiry.
- Technical information, such as IP address, browser type, device type, operating system, referral source, pages visited and approximate location derived from technical data.
- Website usage information, such as pages viewed, time spent on the site and interactions with content, if analytics tools are enabled.
- Cookie and similar technology data, depending on your cookie choices and the tools active on the site.
- Affiliate interaction data, where you click an affiliate link and a third-party retailer or affiliate network uses tracking to attribute a possible purchase.
We do not intentionally collect special category personal data through this website. Please do not send sensitive personal information, bank details, medical information, full energy bills, account numbers, passwords or documents that are not necessary for your enquiry.
How we collect information
We may collect information in the following ways:
- Directly from you, when you email us or send an enquiry.
- Automatically, through server logs, security tools, cookies, analytics tools or similar technologies.
- From third-party service providers, where they help operate, secure, measure or improve the website.
- From affiliate partners or retailers, where you click an affiliate link and third-party tracking is used by that provider.
How we use information
AurumPick may use information to:
- Respond to enquiries, feedback or correction requests.
- Operate, maintain and secure the website.
- Understand how visitors use the website and improve content, layout and user experience.
- Monitor technical performance and troubleshoot issues.
- Keep records of correspondence where necessary.
- Manage affiliate links and understand whether a qualifying purchase may have been attributed by a third-party partner.
- Comply with legal obligations or respond to lawful requests.
We aim to collect only the information reasonably needed for these purposes.
Cookies and similar technologies
Cookies are small files or similar technologies that websites use to store or access information on your device.
Some cookies may be necessary for the website to work properly, such as security, network management or cookie preference storage. Other cookies, such as analytics, advertising, affiliate tracking or embedded content cookies, may be non-essential and may require consent.
AurumPick may use cookies or similar technologies for:
- Website operation and security.
- Remembering cookie preferences.
- Analytics and performance measurement, if enabled.
- Affiliate tracking, where relevant.
- Embedded content from third-party websites, if used.
If a cookie banner or consent tool is active, you should be able to manage your cookie choices through that tool. You can also manage cookies through your browser settings.
Our Cookies Policy explains more about how cookies and similar technologies may be used on AurumPick.
Analytics
AurumPick may use analytics tools, including Google Analytics, to understand how visitors use the website, which pages are useful and how the site can be improved.
Analytics tools may collect technical and usage data such as device type, browser type, approximate location, pages visited and referral source.
Where analytics cookies are non-essential, they should only be used where appropriate consent has been obtained.
Affiliate links
Some pages on AurumPick may include affiliate links, including links connected with Amazon Associates or other affiliate programmes.
If you click an affiliate link and later make a qualifying purchase, AurumPick may earn a commission at no extra cost to you.
Affiliate tracking may involve cookies, pixels, tags or similar technologies used by third-party retailers or affiliate networks.
Affiliate relationships do not remove the need for editorial independence. AurumPick aims to keep editorial guidance separate from commercial incentives.
Contact forms and email enquiries
At present, AurumPick can be contacted by email at contact@aurumpick.com.
If a contact form is added in the future, it may collect your name, email address, reason for contact and message content.
Please do not send sensitive personal information unless it is strictly necessary for your enquiry.
Newsletter or email updates
If AurumPick offers a newsletter or email updates, we may collect your email address, subscription preferences and related communication data.
You should only receive newsletter or marketing emails where you have requested them or where there is another appropriate basis to send them. You should be able to unsubscribe from email updates using the unsubscribe option provided in the email or by contacting AurumPick.
Comments
AurumPick does not currently allow public comments on the website.
If comments or other public submission features are introduced in the future, we may collect the information shown in the comments form, your IP address and browser user agent string to help with spam detection and site security.
Embedded content from other websites
Pages on AurumPick may include embedded content from other websites, such as videos, social media posts, maps, calculators, tools or other third-party content.
Embedded content from other websites behaves as if you visited that third-party website directly. Those websites may collect data about you, use cookies, embed additional tracking or monitor your interaction with the embedded content, depending on their own policies and settings.
Third-party services
AurumPick may use third-party providers to operate, secure, improve or measure the website. These may include providers for:
- Website hosting.
- Email services.
- Security and spam protection.
- Analytics, if enabled.
- Cookie consent management, if enabled.
- Affiliate tracking, where relevant.
- Backups and technical maintenance.
These providers may process information on AurumPick’s behalf or as independent third parties, depending on the service.
Data retention
AurumPick keeps personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
As a general guide:
- Email enquiries may be kept for up to 24 months after the last correspondence, unless a longer period is needed for legal, security or administrative reasons.
- Analytics data is retained according to the settings of the analytics provider, if analytics is enabled.
- Cookie consent records may be retained according to the settings of the consent tool.
- Legal, security or dispute-related records may be kept for longer where necessary.
When information is no longer needed, it should be deleted, anonymised or securely retained only where there is a valid reason.
How we protect information
AurumPick aims to use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or alteration.
No website or online service can be guaranteed to be completely secure. For that reason, you should avoid sending unnecessary sensitive information through email or website forms.
International transfers
Some third-party providers may process information outside the United Kingdom or the European Economic Area.
Where this happens, appropriate safeguards may be required, depending on the provider, location and type of data involved.
Your privacy rights
Depending on the circumstances, UK users may have rights in relation to their personal information, including the right to:
- Ask for access to personal information held about them.
- Ask for inaccurate information to be corrected.
- Ask for information to be deleted in certain circumstances.
- Ask for processing to be restricted in certain circumstances.
- Object to certain types of processing.
- Withdraw consent where processing is based on consent.
- Complain to the UK Information Commissioner’s Office if they believe their data protection rights have been infringed.
To make a privacy request, contact AurumPick at contact@aurumpick.com.
We may need to verify your identity before responding to certain requests.
Children’s privacy
AurumPick is not directed at children and does not knowingly collect personal information from children.
If you believe a child has provided personal information through the website, please contact us so we can review the issue.
Links to other websites
AurumPick may link to external websites, including retailers, reference sources, tools or third-party services.
We are not responsible for the privacy practices, content or security of external websites. You should review the privacy policy and terms of any third-party website you visit.
Changes to this Privacy Policy
AurumPick may update this Privacy Policy from time to time to reflect changes in the website, tools, providers, legal requirements or editorial operations.
The latest version will be published on this page with the updated date shown above.
Contact details
For privacy questions, data protection requests, corrections or general website enquiries, contact: